If you are in a small business such as a company selling promotional gifts chances are you aren’t doing too well these days. Demand is low, customers fail to show up and atmosphere in the office is less than merry. They pnly would like to get something for fre such as promotional t-shirts or custom holliday gifts. Here is what to do.

First of all you need a plan of what you are doing and a realistic budget of how much money you will need to do it. Stick to your plan and let your employees know what is going on. Also look at your staff and see who is dispensable and without whom you cannot live another business day. Maybe it’s time to let go of some unwanted employees and increase your budget.

Another thing is to stay in touch and stay connected. There are many people who shun from or even look down on social networks but these are very helpful when you want to find great connections. Don’t be surprised your best pal from high school who had zero Math in him is a successful accountant who can give you free tips on how to survive in this depression. Connecting to your closest community online can also be a great thing and advertising there is a wonderful opportunity to be noticed.